The art of saying sorry in a totally superior way.
The trick is to sound racked with genuine concern , but subliminally convey a withering disdain for how pathetic the other person is for taking whatever you said to heart.
Then , get them to say sorry , for getting you to say sorry.
Of course, working in the NHS,its easier to just confuse the patients by speaking English.
(From 'Wyse Words' by Pascal Wyse,The Guardian,13 Dec 2008)